Hella Pagid announces new Rotek Racing sponsor


Hella Pagid, Essen-based braking system specialist for the independent aftermarket and joint venture of automotive suppliers TMD Friction and HELLA, will begin supporting North American leading racing team “Rotek Racing” in the upcoming 2022 season of SRO Motorsport GT4 America driven by Robb Holland in his #99 Rotek Racing Porsche 718 Cayman GT4 RS Clubsport.

Over the past few years, Robb Holland has consistently finished on the podium in the World Challenge Touring Car and GT divisions while driving for the factory Dodge and Volvo Touring programs. In addition, Holland has also successfully competed in the highly competitive British and FIA World Touring Car Championships. One of the only Americans to have done so. He is also a former Pikes Peak Hill Climb record holder.

When he’s not racing, Holland spends time as a freelance automotive journalist and TV personality, writing for outlets including Jalopnik, The DRIVE, Racecar Engineering and Road & Track. He also appeared in several television programs. Most notably, Motor Trends Pikes Peak “On The Edge” and “Faster” from SkyTV UK.

“In North and Central America, Hella Pagid as a brand has a huge impact and is well known among wholesalers and workshops. On the one hand, the brand impresses with its high degree of expertise in original equipment, on the other hand, it can look back on a lot of success thanks to the motorsport roots of its sister brand PAGID Racing”, explains Fred Snow as Managing Director of HELLA Inc., responsible for the distribution of Hella Pagid products in the United States. “This brand presence needs to be further promoted and reinforced for car-loving end customers. We look forward to a fruitful collaboration with Rotek Racing in 2022.”

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