Global lifestyle brand to become “Official Footwear Company” for major pickleball organizations
NEW YORK, May 26, 2022 /PRNewswire/ — Intersport and the Association of Pickleball Professionals (APP) Tour, UNITED STATES Pickleball and Major League Pickleball (MLP), the nation’s elite professional pickleball circuits, have multi-year agreements with Skechers that make the global lifestyle brand the official footwear company for every pickleball organization.
An official announcement was made Thursday during the Franklin New York City Open, the APP Tour event taking place this weekend at the historic Billie Jean King National Tennis Center in Flushing Meadows, home of the legendary tennis tournament US Open.
“We are very happy to welcome Skechers to the APP Tour, UNITED STATES Pickleball and MLP families, and we look forward to a long and successful partnership,” said Drew RussellExecutive Vice President of Intersport, financial partner of the APP Tour and collaborative partner of UNITED STATES Pickleball and MLP. “Their commitment to pickleball is another demonstration of the incredible power and growth of the sport. We are thrilled to align ourselves with a fantastic brand that will draw new audiences to our wonderful game.”
“We launched Skechers Pickleball shoes last month in Florida and received an overwhelmingly positive response with our first pairs selling out quickly at the event,” said Michael Greenberg, President of Skechers. “People are clearly excited to play in our new Skechers Viper Court with the comfort, performance and innovation they know. and Skechers love. That’s why we’re fully committed to this fun and exciting sport and bringing it home through an expansive triple partnership with the APP Tour, MLP and UNITED STATES Pickleball. We look forward to helping promote and grow the sport together, and with it this new pillar of our business.”
About SKECHERS UNITED STATESInc.
Skechers UNITED STATESInc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse line of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in more than 180 countries and territories through department and specialty stores, and directly to consumers through digital stores and 4,308 physical retail stores owned by the Company and third parties. The Company conducts its international business through a network of wholly owned subsidiaries, joint venture partners and distributors. For more information, please visit about.skechers.com and follow us on Facebook, instagram, Twitterand ICT Tac.
Since 1985, Intersport has been an award-winning innovator and leader in creating marketing platforms focused on sports, lifestyle, cuisine and entertainment. With expertise in sponsorship consulting, experiential marketing, hospitality, customer engagement, content marketing, productions and sports properties, this ChicagoMarketing & Media Solutions Company helps clients create ideas, content and experiences that attract and engage passionate audiences. To learn more about Intersport, visit www.intersport.globallike us on Facebook or follow us on Twitter and instagram.
About APP Tour
Founded in 2019, the Association of Pickleball Professionals (APP) serves amateurs, professionals and senior professionals in one of the fastest growing sports in the country. This is the first and only officially sanctioned tour of UNITED STATES Pickleball. The APP is also proud to develop the next generation of champions through its Next Gen Series and other youth initiatives. For more information on the APP Tour, visit www.apptour.org.
On UNITED STATES Pickleball
UNITED STATES Pickleball is a non-profit organization established in 2005 to help advance the sport in critical areas. As the national governing body, UNITED STATES Pickleball promotes the growth of pickleball by maintaining the rules of the game, sanctioning tournaments, establishing player ratings and providing grassroots support through a network of 2,000 ambassadors. Since 2013, UNITED STATES Pickleball’s membership grew by 1,350% to nearly 60,000. For more information, visit www.usapickleball.org.
About Major League Pickleball
Major League Pickleball (MLP) is the elite professional pickleball competition that sees teams of two women and two men compete in a unique format that sets new standards in America’s fastest growing sport. The very first MLP event, which took place in November 2021, raised the bar for professional pickleball, introducing innovations in broadcast and event production that earned MLP “Event of the Year” by The Dink. In addition to MLP’s goal of creating engaging new platforms to showcase the world’s top female and male professional pickleball players, MLP is also focused on helping build the sport’s grassroots, attracting both new participants and pickleball fans around the world. UNITED STATES and around the world. For more information on Major League Pickleball, visit www.MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, but are not limited to, Skechers’ future domestic and international growth, financial results and operations, including expected sales and net profits, its development of new products, future demand for its products , its planned domestic and international expansion, new store openings and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe”, “anticipate”, “expect”, “estimate”, “intend”, “plan”, “project ‘, ‘will’, ‘could’, ‘may’, ‘might’, or any variations of these words with similar meanings. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements. Factors that could cause or contribute to such differences include disruption of business and operations due to the COVID-19 pandemic; delays or interruptions in our supply chain; international economic, political and market conditions, including challenging retail markets United States and the impact of Russia recent invasion of Ukraine; maintain, manage and forecast appropriate costs and inventory levels; losing important customers; decline in demand from industry retailers and cancellation of order commitments due to lack of popularity of certain models and/or product categories; maintaining brand image and intense competition among shoe vendors for consumers, particularly in the highly competitive performance shoe market; anticipate, identify, interpret or forecast changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday sales seasons; and other factors referenced or incorporated by reference in Skechers’ Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and its quarterly report on Form 10-Q for the three months ended March 31, 2022. Taking into account these and other risk factors associated with the COVID-19 pandemic, the dynamic nature of these circumstances means that what is stated in this press release could change at any time and, accordingly, the results actual could differ materially from those envisaged. by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a highly competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all of these risk factors, or assess the impact of all of these risk factors on our business or the extent to which any one factor, or combination of factors, may cause materially different actual results. of those contained in the forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements to predict actual results. Further, published results should not be taken as an indication of future performance.
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