BERKELEY, Calif., June 23, 2021 / PRNewswire / – FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively, “FTX”), and Major League Baseball (MLB), announced today a new long-term contract, global partnership. FTX.US has partnered with MLB in the United States and FTX.COM internationally. FTX.COM and FTX.US together established FTX as the official brand of cryptocurrency exchange of MLB. The deal, the first-ever partnership between a professional sports league and a cryptocurrency exchange, was established to create increased brand awareness for FTX and continued innovation for MLB.
Additionally, FTX.US has entered into an agreement with MLB Players Inc., a subsidiary of the MLB Players Association which manages all of the organization’s business activities. FTX will have group reader rights, which will allow the organization to use reader strengths in content creation.
FTX.US will become the first-ever MLB Referee Uniform Patch Partner. Starting with the MLB All-Star Game, presented by Mastercard, the July 13e, an FTX.US logo patch will adorn all umpire uniforms for regular season, playoff, spring practice and Jewel event games. This new agreement also provides FTX with global marketing rights associated with MLB brands, logos and special events. Fans will see the applicable FTX brand promoted around nationally televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and more high impact baseball media. FTX and MLB will announce additional details on activating the partnership at a later date.
CEO and Founder of FTX Sam Bankman-Fried commented on the news, “It is an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of the US national pastime. FTX.COM and FTX.US are delighted to enter into this one-of-a-kind partnership. with Major League Baseball. At FTX, we strive to make a positive global impact every day, and there is no better partner to achieve this than with MLB and its international fan base. We look forward to announcing more details on our long-term partnership until the end of the year. ”
MLB Revenue Director, Noah’s Garden said: “This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a global leader at the start of their incredible growth. FTX has quickly grown into a global leader in the industry. constantly evolving cryptocurrency and continues to grow on its already impressive reputation. Our fans were the first to embrace new technologies to interact with our game. We can’t wait to start collaborating with Sam and the whole team FTX. ”
FTX.US is a United States regulated cryptocurrency exchange built from the ground up. Our mission is for FTX.US to grow the digital currency ecosystem, provide US traders with a platform that inspires loyalty, and become the leading US cryptocurrency exchange by volume over the next two years.
To learn more about FTX.US, please visit: https://ftx.us/
FTX.COM is a cryptocurrency exchange built by traders, for traders. It offers innovative products, including derivatives, advanced options and volatility products, tokenized stocks, prediction markets, leveraged tokens and an OTC desk. FTX.COM strives to be an intuitive yet powerful platform for all kinds of users, and to be the most innovative exchange in the industry. FTX.COM has grown rapidly since its founding, becoming one of the world’s most respected cryptocurrency exchanges in less than 2 years.
To learn more about FTX.COM, please visit: https://ftx.com/
FTX.COM is not available to residents of the United States or residents of other prohibited jurisdictions, as stated in its Terms of Service.
About MLB Players, Inc.
MLB Players, Inc. is the trading arm of the Major League Baseball Players Association. The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players on the thirty teams of Major League Baseball and serves as the exclusive group licensing agent for commercial activities and license involving active Major League Baseball players. On behalf of its members, it operates the Players Choice licensing program and The Players Choice Awards, which benefit those in need through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation created and operated entirely by Major League Baseball players. . Follow: @MLB_Players; @Peloteros_MLB; @MLBPlayersTrust; @MLBPlayersInc and @MLBPlayersMedia.