JohnWallStreet of Sportico recently reported that WWE’s new collectible card deal with Panini is an “eight-figure low pact.” He was said to be “worth more than three times the average annual value of WWE’s expiring deal with Topps”.
Earlier this week, WWE announced the multi-year exclusive agreement with Blockchain Creative Labs, the new NFT business and creation studio formed by FOX Entertainment and Bento Box Entertainment.
You can read the press release issued by WWE regarding the deal:
WWE® and FOX Entertainment and Blockchain Creative Labs from Bento Box Entertainment Launch NFT Marketplace for WWE Digital Collectibles
Exclusive Multi-Year Partnership Makes Blockchain Creative Labs First Third-Party Collaboration
STAMFORD, Connecticut and LOS ANGELES– (BUSINESS WIRE) – WWE (NYSE: WWE) and Blockchain Creative Labs, the new non-fungible tokenization (NFT) business and creation studio formed by FOX Entertainment and Bento Box Entertainment, have today announced an exclusive multi-year agreement to launch an NFT Marketplace for WWE’s licensed digital tokens and collectibles. The partnership marks Blockchain Creative Labs’ very first content alliance with external ownership beyond FOX.
Working with Blockchain Creative Labs, WWE will create authentic NFTs that will celebrate the company’s entire catalog of digital assets, including its most iconic moments, past and present WWE Superstars, and premier events. plan, such as WrestleMania and SummerSlam. Powered by the eco-responsible of Eluvio blockchain technology, the market will serve as a hub for consumers to buy, trade, sell and store digital tokens that will be authenticated through Eluvio’s blockchain and be interoperable between Ethereum and other blockchains. The name and launch date of the marketplace will be announced in the coming weeks.
“Blockchain Creative Labs has quickly become a leader in the field with an incredible management team that truly understands the NFT arena and its enormous potential,” said Scott Zanghellini, WWE senior vice president, strategy and revenue development. “This new partnership allows us to deepen our relationship with FOX, as we continue to explore new and creative ways to engage our passionate fan base.”
“Blockchain Creative Labs is excited to partner with WWE to launch its official NFT ecosystem. We know that WWE’s passionate fan community will love owning authentic digital goods in the organization’s creative world – from stars past and present to classic culture-defining moments, ”said Scott Greenberg, CEO of Blockchain Creative. Labs and co-founder / CEO of Bento Box Entertainment. “Our NFT studio aims to empower fans to own NFTs and tokens that have utility and social influence directly from the creators and brands they are passionate about, ranging from animation, sports, shows and movies to music, books, art, pop culture and every other web3 based media resource you can imagine.
To participate in the WWE NFT Marketplace, fans create a secure and easy-to-use WWE Digital Wallet through Eluvio that acts as a safe and allows consumers to purchase collectibles using traditional currency or cryptocurrency.
Today’s announcement represents the second partnership between WWE and FOX. In October 2019, FOX Sports began broadcasting “Friday Night SmackDown,” which airs 52 weeks a year, live in prime time from 8:00 p.m. to 10:00 p.m. ET / PT, and will play a significant role in the broadcast. market promotion to WWE. Fans.
Earlier this year, FOX Entertainment and Bento Box Entertainment entered the NFT industry with the formation of Blockchain Creative Labs and a $ 100 million creation fund to identify growth opportunities in the space. In addition to the WWE NFT Marketplace, Blockchain Creative Labs recently launched “The MaskVerse” for FOX’s “The Masked Singer,” and will also launch a dedicated digital marketplace for the upcoming animated comedy from Emmy-winning creator Dan Harmon, KRAPOPOLIS, marking the first animated series entirely organized on the blockchain