“Otherland Society was formed to honor our agrarian heritage by South Florida and help boost the local Everglades economy,” the brand said. co-founder Donia Robertwhose family cultivated the particularly fertile region of South Florida on the shores of Lake Okeechobee for three generations. “Like Michelin, we share a strong commitment to protect and preserve the gifts of the land and to recognize the people who make this region so special. It is an honor for Otherland Society to be the preferred rum partner for the first Michelin Guide in Florida.”
The team behind the female-owned Otherland Society enlisted from Kentucky first female master distiller, Marianne Eaves, to design the Wild Hare Dark Rum. The new premium, artisanal sipping spirit captures the essence of the beautiful yet unrelenting land of the Everglades, unlike any other.
“Wild Hare Dark Rum is a marriage between an 8 year old South American and a 10 year old girl Caribbean rums aged in ex-American White Oak whiskey casks. With sweet spice and vanilla oak character to the aroma, tropical fruit on the front of the palate, and lingering sweet spice notes of coffee and vanilla, balanced with sweet berries, the result is a rich and dark comparable to the best rums on the market,” said Eaves, of his curation of this rum project.
Strengthen an underserved community
Roberts and his investment partners will soon begin building a distillery and bottling distribution facility in the Pahokee, Florida, a space using local talent and products and serving as a catalyst for job creation. A medium to long term vision for the Otherland Society brand is to drive redevelopment and revitalize the downtown business district of Pahokee.
“Our vision for Otherland Society is to reinvest in the community, celebrate our heritage, protect our natural resources and provide a new source of income for the people who call this area home,” Roberts said. “The launch of Wild Hare Dark Rum is the first step to increasing these business and development opportunities.”
Otherland Society Wild Hare Dark Rum, a premium spirit, is priced at $70 and is available at select retailers statewide. Florida and online at OtherlandSociety.com
About Otherland Company
Otherland is located in an extremely fertile region of South Florida. A land not easy to tame. Many generations of pioneer families have worked here for over 100 years through natural and economic challenges. Their spirit and legacy is captured in Otherland Society and the launch of their first premium spirit, Wild Hare Dark Rum. In collaboration with legendary master distiller Marianne Eaves, Otherland Society brings a unique perspective to the market, as a predominantly female-owned brand with a master distiller. Eaves was honored by Forbes and included in the 2015 Food & Drink 30 under 30 list and is one of Wine Enthusiast Magazine’s Top 40 Under 40 Tastemakers in America. With the third and fourth generations South Florida farming families, Eaves has created a premium dark rum that captures the essence of the beautiful yet unrelenting land of the Everglades.
www.otherlandsociety.com | Instagram @OtherlandSocietyRum
SOURCE Otherland Society Rum