(CBS DETROIT) – The Partnership for a Healthier America (PHA), in collaboration with PHA Honorary President Michelle Obama and Higher Ground Productions, presents the “Pass the Love w / Waffles + Mochi” campaign in Detroit.
Starting next month, 5,500 Detroit families will receive meal kits, which will include recipes and ingredients inspired by the new Netflix series, Waffles + Mochi. The goal of the “Pass the Love w / Waffles + Mochi” campaign is to leverage the series, its characters, and Ms. Obama to significantly shift our food culture towards more affordable, fun and affordable home meals. aimed at families of all income level.
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“Glad to announce that Detroit will be our last partner city for the Pass the Love campaign with @PHAnews! We will be distributing healthy meal kits there soon, and with your help, we will be able to reach even more families in need. I hope you will donate to WafflesAndMochi.org, ”said Michelle Obama, former first lady and honorary president of the PHA. via Twitter, announcing Detroit as the next “Pass the Love” partner city.
Then, for four weeks, Focus: HOPE, the local partner, and PHA will distribute 264,000 meals to food insecure families across Detroit.
“We are excited to be working with Partnership for a Healthier America on ‘Pass the Love w / Waffles + Mochi’,” said Portia Roberson, CEO of Focus: HOPE. “I know this initiative will help many families discover the joy of cooking together, and I’m grateful that Focus: HOPE can play a role in distributing meal kits to families in the Metro Detroit area. “
This will come as the campaign strives to meet its goal of distributing 1 million meals to families across the country.
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Michigan residents faced high rates of food insecurity before the start of the COVID-19 pandemic, with an estimated 1.3 million people having insufficient access to food.
Now, according to a fall 2020 report from the Michigan Governor’s Food Safety Council, an estimated 1.9 million people in Michigan are food insecure.
Genuine Foods, a socially responsible food service organization, found and assembled the meal kits, making it easy for families to prepare simple yet fun meals that could be replicated in the future.
Distributions of meal kits have started in Atlanta and Cleveland. Distributions in Detroit will take place throughout July.
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